Trappings of Commercialism
Ever wonder why retailers are so busy?
Besides our National, State and Local Holidays and observances, retailers and resturants churn out local, weekly advertisements, along with national advertisements and campaigns carefully timed for these events that compel you to BUY!
Keep in mind, all of this isn’t by accident. “Herd” mentality is an induced phenomenon.
Did you know, Retailers have what is known affectionately as: National Returns Day (as in profit)?
“There are several “retail holidays” we have experienced in the last 30 days. You may not even have been aware of some of them. These aren’t traditional “Hallmark Card” holidays. These are days created by the retail industry to promote more sales.
• First was the kickoff of the holiday retail season, Black Friday, the shopping frenzy that takes place the day after Thanksgiving. This was a record year for sales, which made the retail world very happy.
• Cyber Monday followed three days later with incredible online savings, and another retail sales record was broken.
• A lesser known event is Green Monday, which was the second Monday of December. The “holiday” was started in 2007 after certain retailers noticed an increase in sales on the second Monday of December. This year the numbers set new sales records.”
In Hawaii, besides State Holidays, depending on one’s interest, there is a mix of “National Days” for assorted things to celebrate and spend, spend, spend:
- Jan 1 New Years Day
- Jan 16 Dr. Martin Luther King, Jr.
- Jan 28 (Not a holiday but observance of) Chinese New Year
- Feb 14 (Not a holiday but observance of) Valentine’s Day
- Feb 20 Presidents Day
- Mar 3 (Not A holiday but a Japanese celebration for) “Girl’s Day”
- Mar 17 (Not A holiday but observance of) St. Patrick’s Day
- Mar 17 (Not a holiday but observance of) National Corned Beef and Cabbage Day
- Mar 27 Prince Jonah Kuhio Kalanianaole Day
- Apr 14 Good Friday
- Apr 15 (Not a holiday but observance of) Father Damien Day
- Apr 22 (Not a holiday but observance of) National SPAM Day
- Apr 26 (Not a holiday but observance of) Administrative Professionals Day (Formerly Secretaries Day)
- May 1 (Not a holiday but observance of ) Lei Day
- May 5 (Not a holiday but observance of ) Cinco De Mayo
- May 5 (Not a holiday but a Japanese observance of) “Boy’s Day”
- May 29 Memorial Day
- June 2 (Not a holiday but observance of) National Doughnut Day
- June 12 King Kamehameha I Day
- June 18 (Not a holiday but observance of) National Go Fishing Day
- July 4 Independence Day
- July 6 (Not a holiday but observance of) National Fried Chicken Day
- July 16 (Not a holiday but observance of) National Ice Cream Day
- July 19 (Not a holiday but observance of) National Hot Dog Day
- Aug 13 (Not a holiday but observance of) National Filet Mignon Day
- Aug 18 Statehood day (State of Hawaii)
- Aug 26 (Not a holiday but observance of) National Dog Day
- Sept 4 Labor Day
- Sept 1 – 30 (Not a holiday but observance of) National Sewing Month
- Sept 10 (Not a holiday but observance of) Grandparents Day
- Oct 16 (Not a holiday but observance of) Boss’s Day
- Oct 29 (Not a holiday but observance of) National Cat Day
- Oct 31 (Not a holiday but observance of) Halloween
- Nov 10 Veteran’s Day
- Nov 25 Thanksgiving
- Nov 26 (Not a holiday but observance of) National Cake Day
- Dec 7 (Not a holiday but observance of) Pearl Harbor Day
- Dec 13 (Not a holiday but observance of) National Horse Day
- Dec 15 (Not a holiday) National Cup Cake Day
- Dec 25 Christmas Day
Commercialism is about creating celebration and making money. On the other hand, marketing is about creating immense desire and immediate self-gratification by spending lots of money to satisfy that desire! Credit was the remarkably ingenious means to fulfill that desire in the absence of cash!
A great deal of advertising is needed to keep the cash flowing. A great deal of advertising is needed to keep herds of people attentive to sales, gifts, gift cards, restaurant dining, bakery pastries, eating, drinking and celebrating!
A great deal of advertising and a great deal of marketing are needed to generate mass excitement, and mass urge to spend quickly, urgently, desperately!
That’s commerce you say? That’s free-enterprise? That’s globalism? Yes, it is!
None of this can happen unless you SPEND!
And that you DO! You spend, spend, and spend. You acquire stuff. Endless stuff! Excess stuff!
You live for Sales! You die (sometimes literally) for Sales during BLACK FRIDAY!
This year, as it was in the previous year and the previous one, Christmas Decorations will be on sale in November. About the time Thanksgiving rolls along. Christmas rings cash-registers, but get a head start and beat the crowds!
Click this link if you want more “Holidays” and “Observances” to celebrate on!
But let me reel you back to the basic thought that you don’t have to buy on impulse or what everybody else is doing in sheer frenzy!
Let me reel you back to considering Miminalislism is about rethinking the “herd-mentality” of unchecked, high-octane commercialism driven by relentless marketing which is designed to alter, modify, influence and incite your desire away from spending out of practical necessity to spending in desperation of unthinking addiction!
When the retail gates open for the next run on sales….the Herd will charge and trample!
Slow down, think about this for a long moment. The massive ring of sales equates to the massive after-shock of debt that you’ll need to pay off. Uncontrolled debt definitely lingers and causes grief. Eveyone who has ever been in debt knows this and wishes long after if only they’d had been wiser, cautious, and aware to what really drove them into debt!
We’ve all been there. We’ve all had to pay up. The point is, if it’s become an addiction, only you can stop it or be consumed by it.